Do I need to buy pricey supplements or meal plans?
Absolutely not. Our plan is meant to simplify your diet, not complicate it. Our approach reframes current habits into healthy ones you’ll follow for the long run. No expensive supplements needed.
"I'm telling all my patients to get this book ASAP!" -Dr. Danielle Belardo
"I'm telling all my patients to get this book ASAP!" -Dr. Danielle Belardo
What If Healthy Eating Finally Felt Easy?
All diets make the same mistake. They cut out everything you love and make change unnecessarily difficult. New York Times bestselling author Adam Bornstein shares the science of why this doesn't work, and offers a way to eat foods you enjoy, so you can leave the stress, anxiety, and restrictive rules of dieting behind.
Enjoy your favorite take-out
Learn the "5 Tools" of eating
Ditch the shame and guilt
Build simple, unbreakable habits
AVAILABLE ON:
Kindle, Audiobook, Hardcover, Audio CD
Arnold Schwarzenegger
“In addition to being one of the smartest people in nutrition I’ve met, Adam Bornstein is the perfect person to blaze a better path that provides a more direct, realistic, and effective way to improve your health and mindset and achieve your goals.”
YOU CAN'T SCREW THIS UP
YOU CAN'T SCREW THIS UP
BUY DIRECTLY FROM
Claim Your Bonuses
Buy the book from your preferred bookseller, and email your receipt to info@bornfitness to receive bonuses that support a healthier lifestyle.
Buy 1 copy and receive exclusive bonuses
*After purchase, submit your receipt to info@bornfitness.com.
"I Can’t Believe This Is Healthy” recipe guide ($20)
15% OFF Kreatures of Habit products
$30 OFF of ButcherBox sustainable proteins
Buy 1 copy and receive exclusive bonuses
"I Can’t Believe This Is Healthy” recipe guide ($20)
15% OFF Vitalura protein (Adam's preferred protein powder)
15% OFF Kreatures of Habit products
$30 OFF of ButcherBox sustainable
proteins
Bonus workout from Arnold Schwarzenegger
Bonus workout from Arnold Schwarzenegger
15% OFF Vitalura protein powder
AVAILABLE ON:
Kindle, Audiobook, Hardcover, Audio CD
Science - backed
This method of habit-based change is backed by more than 100 studies
Real people, real results
500 people followed the plan, enjoyed takeout 2-3 times per week, and lost 10-30 pounds
Lose weight
without restrictions
Enjoy takeout food, dessert, and even the occasional drink. It's designed for real life
The Mind-Body Solution
Most diets break people mentally so they fail physically. This book provides the tools to change.
Step off the hamster
wheel of fitness frustration.
PERFECT FOR PEOPLE WHO ARE:
Tired of workout burnout and diet shame
Ready to ditch expensive supplements and marketing gimmicks
Excited for long-lasting health hacks and transformative results
Adam is uniquely talented at seeing what the rest of us were staring at but somehow missed. You Can't Screw This Up is no different. He delivers an easy-to-read combination of principles and instructions for getting a grip on your relationship with food. It's a wonderful blend of science, experience, and practicality layered on top of his beloved writing style.
Dr. Andy Galpin
Exercise Scientist
Meet Adam Bornstein
Adam Bornstein is a New York Times bestselling author who is rewriting the rules of nutrition and fitness. Bornstein is an award-winning journalist and the
founder of Born Fitness.
The former Men's Health fitness and
nutrition editor and editorial director of Livestrong.com has seen a lot of trends come and go, and then something became clear: diet plans are designed to make you screw up. He wants to change that with his latest book.
As an industry leader, he’s trusted by
Arnold Schwarzenegger, LeBron James,
Cindy Crawford, and many more.
Adam lives in Colorado with his
wife and two boys.
Absolutely not. Our plan is meant to simplify your diet, not complicate it. Our approach reframes current habits into healthy ones you’ll follow for the long run. No expensive supplements needed.
Our method has been tested and proven by 500 people. They were able to lose 10-30 pounds (and keep it off) within weeks.
Plus, they still indulged in their favorite takeout meals.
The short answer: not hard at all. Diet culture typically promotes complicated and restrictive methods that aren’t sustainable. They don’t work because they simply aren’t designed for real people who live real lives.
Our refreshing approach is easy to follow because it lets you enjoy the foods you love without the guilt!
Most diets focus on different "tribes" of eating, whether low-carb, low-fat, keto, Paleo, vegan, and others. But, research shows that ALL of these plans can be effective. It's not a question of what style of eating works -- it's about figuring out how to make it work for you. That means juggling stress, building habits, enjoying takeout, and knowing exactly what to do when life happens and you need an "easy button" for staying healthy.
Got questions?
Leave Short-Term, Frustrating Diets Behind
You’re one book away from the healthiest version of yourself
Transform your lifestyle for the long run
without sacrificing what you love.
Why This Book Exists
Terms and Conditions
Privacy Policy
The positive corner of the internet
No calorie-counting or extreme restriction
No calorie-counting or extreme restriction
Easy-to-follow and approachable plan
Easy-to-follow and approachable plan
Takeout options from the top-50 restaurants
Takeout options from the top-50 restaurants
Caters to all diets (vegan,
paleo, gluten-free, etc.)
Caters to all diets (vegan, paleo, gluten-free, etc.)
Trusted by legends like
Arnold and LeBron
Trusted by legends like Arnold and LeBron
Convenient,
cost-effective plan
Convenient,
cost-effective plan
YOU CAN'T
SCREW THIS UP
YOU CAN'T
SCREW THIS UP
ALL OTHER
DIET PLANS
The wellness industry is broken. Receive a bonus chapter from the book to see where we went wrong and how it can be fixed.
“In addition to being one of the smartest people
in nutrition I’ve met, Adam Bornstein is the
perfect person to blaze a better path that
provides a more direct, realistic, and effective
way to improve your health and mindset and achieve your goals.”
AVAILABLE ON:
What If Healthy Eating Finally Felt Easy?
All diets make the same mistake. They cut out everything you love and make change unnecessarily difficult. New York Times bestselling author Adam Bornstein shares the science of why this doesn't work, and offers a way to eat foods you enjoy, so you can leave the stress, anxiety, and restrictive rules of dieting behind.
Claim Your Bonuses
AVAILABLE ON:
Kindle, Audiobook, Hardcover, Audio CD
Transform your lifestyle for the long run
without sacrificing what you love.
You’re one book away from the healthiest version of yourself
Got questions?
Adam is uniquely talented at seeing what
the rest of us were staring at but somehow missed. You Can't Screw This Up is no different. He delivers an easy-to-read combination of principles and instructions
for getting a grip on your relationship with
food. It's a wonderful blend of science,
experience, and practicality layered on top
of his beloved writing style.
Meet Adam Bornstein
A Healthier Life Does Not Require Extreme Sacrifice
ALL OTHER
DIET PLANS
Leave Short-term, Frustrating Diets Behind
Adam Bornstein is a New York Times bestselling author who is rewriting the rules of nutrition and fitness. Bornstein is an award-winning journalist and the founder of Born Fitness.
The former Men's Health fitness and nutrition editor and editorial director of Livestrong.com has seen a lot of trends come and go, and then something became clear: diet plans are designed to make you screw up. He wants to change that with his latest book.
As an industry leader, he’s trusted by Arnold Schwarzenegger, LeBron James, Cindy Crawford, and many more.
Adam lives in Colorado with his wife and two boys.
Lose weight without restrictions
This new method of eating is
backed by more than
100 studies
Most diets break people mentally so they fail physically. This book provides the tools to change.
A Healthier Life Does Not Require Extreme Sacrifice
*Donations to After School All Stars will be capped at 15,000 copies
INTERNATIONAL: CHECK ONLINE RETAILERS OR AMAZON
INTERNATIONAL: CHECK LOCAL RETAILERS OR AMAZON