PREORDER TODAY & UNLOCK EXCLUSIVE BENEFITS

BUY NOW

PREORDER TODAY & UNLOCK EXCLUSIVE BENEFITS

Be The Trainer Featured In Front of Millions

What if 500,000 people read your advice and knew your name? What if Arnold Schwarzenegger -- the Arnold -- identified you as a top trainer? This is your chance to have a competitive advantage and stand out like never before.

Unlock incredible exposure

Be featured by Arnold Schwarzenegger

Learn from the best trainers to help you grow your business

Get thousands in bonuses

BUY NOW

Arnold Schwarzenegger

“In addition to being one of the smartest people in nutrition I’ve met, Adam Bornstein is the perfect person to blaze a better path that provides a more direct, realistic, and effective way to improve your health and mindset and achieve your goals.”

YOU CAN'T SCREW THIS UP

YOU CAN'T SCREW THIS UP

BUY DIRECTLY FROM

Your purchase gives back. For every book sold, Adam will donate $1 to Arnold's After School All-Stars*

“The only thing better than Bornstein’s ability to explain nutrition and psychology is his sincere heart-and-soul desire to make sure you succeed once and for all.”

Jen Widerstrom

Former trainer on The Biggest Loser

“Most diets are bad for your mental health. Adam's approach will make you happier and healthier without sacrificing all the foods you love."

Cindy Crawford

"Adam is uniquely talented at seeing what the rest of us were staring at but somehow missed. You Can't Screw This Up is no different. He delivers an easy-to-read combination of principles and instructions for getting a grip on your relationship with food. It's a wonderful blend of science, experience, and practicality layered on top of his beloved writing style."

Dr. Andy Galpin

Professor and scientist of human performance

“Healthy living can feel like a game where you always lose. This book shows you how to win.”

Michael Easter

Author of The Comfort Crisis

Science - backed

This new method of eating is  backed by more than 100 studies

Real people, real results

500 people followed the plan, and lost 10 to 30 pounds

Lose weight 
without restrictions

Enjoy takeout food, dessert, and even the occasional drink. It's designed for real life

The mind-body solution

Most diets break people mentally so they fail physically. This book provides the tools to change.

Step off the hamster
wheel of fitness frustration.

PERFECT FOR PEOPLE WHO ARE:

Tired of workout burnout and diet shame

Ready to ditch expensive supplements and marketing gimmicks

Excited for long-lasting health hacks and transformative results

Adam is uniquely talented at seeing what the rest of us were staring at but somehow missed. You Can't Screw This Up is no different. He delivers an easy-to-read combination of principles and instructions for getting a grip on your relationship with food. It's a wonderful blend of science, experience, and practicality layered on top of his beloved writing style.

Dr. Andy Galpin

Exercise Scientist

Meet Adam Bornstein

Adam Bornstein is a New York Times bestselling author who is rewriting the rules of nutrition and fitness. Bornstein is an award-winning journalist and the 
founder of Born Fitness.

The former Men's Health fitness and 

nutrition editor and editorial director of Livestrong.com has seen a lot of trends come and go, and then something became clear: diet plans are designed to make you screw up. He wants to change that with his latest book.

As an industry leader, he’s trusted by 

Arnold Schwarzenegger, LeBron James, 
Cindy Crawford, and many more.

Adam lives in Colorado with his 

wife and two boys.

PREORDER NOW

Do I need to buy pricey supplements or meal plans?

Absolutely not. Our plan is meant to simplify your diet, not complicate it. Our approach reframes current habits into healthy ones you’ll follow for the long run. No expensive supplements needed.

What type of results can I expect?

Our method has been tested and proven by 500 people. They were able to lose 10-30 pounds (and keep it off) within weeks.

Plus, they still indulged in their favorite takeout meals.

How hard is it to follow?

The short answer: not hard at all. Diet culture typically promotes complicated and restrictive methods that aren’t sustainable. They don’t work because they simply aren’t designed for real people who live real lives.

Our refreshing approach is easy to follow because it lets you enjoy the foods you love without the guilt!

How is this different from other diet books

Most diets focus on different "tribes" of eating, whether low-carb, low-fat, keto, Paleo, vegan, and others. But, research shows that ALL of these plans can be effective. It's not a question of what style of eating works -- it's about figuring out how to make it work for you. That means juggling stress, building habits, enjoying takeout, and knowing exactly what to do when life happens and you need an "easy button" for staying healthy.

Got questions about the book?

Not Your Average Diet Plan

This Is Your Opportunity To Help Your Clients And Stand Out From The Crowd

Connect, give back, and access your bonuses

PURCHASE YOUR COPIES

Why This Book Exists

Terms and Conditions

Privacy Policy

The positive corner of the internet

No calorie-counting

No calorie-counting

Easy-to-follow and approachable plan

Easy-to-follow and approachable plan

Weight loss
without fad diets

Weight loss
without fad diets

Caters to all diets (vegan,
paleo, gluten-free, etc.)

Caters to all diets (vegan, paleo, gluten-free, etc.)

Trusted by legends like
Arnold and LeBron

Trusted by legends like Arnold and LeBron

Convenient,
cost-effective plan

Convenient,
cost-effective plan

YOU CAN'T
SCREW THIS UP

YOU CAN'T
SCREW THIS UP

ALL OTHER
DIET PLANS

The wellness industry is broken. Receive a bonus chapter from the book to see where we went wrong and how it can be fixed.

“In addition to being one of the smartest people 
in nutrition I’ve met, Adam Bornstein is the
 perfect person to blaze a better path that
 provides a more direct, realistic, and effective 
way to improve your health and mindset and achieve your goals.”

Be The Trainer Featured In Front of Millions

What if 500,000 people read your advice and knew your name? What if Arnold Schwarzenegger identified you as a top trainer? This is your chance to stand out like never before.

Connect, give back, and access your bonuses

Help your clients remove mental roadblocks and elevate your career

Got questions about the book?

Adam is uniquely talented at seeing what 
the rest of us were staring at but somehow missed. You Can't Screw This Up is no different. He delivers an easy-to-read combination of principles and instructions 
for getting a grip on your relationship with 
food. It's a wonderful blend of science, 
experience, and practicality layered on top 
of his beloved writing style.

Meet Adam Bornstein

The Book That Will Help You Connect With Your Clients 

ALL OTHER
DIET PLANS

Not Your Average Diet Plan

Adam Bornstein is a New York Times bestselling author who is rewriting the rules of nutrition and fitness. Bornstein is an award-winning journalist and the founder of Born Fitness.

The former Men's Health fitness and nutrition editor and editorial director of Livestrong.com has seen a lot of trends come and go, and then something became clear: diet plans are designed to make you screw up. He wants to change that with his latest book.

As an industry leader, he’s trusted by Arnold Schwarzenegger, LeBron James, Cindy Crawford, and many more.

Adam lives in Colorado with his wife and two boys.

Lose weight without restrictions

This new method of eating is 
 backed by more than 
100 studies

Most diets break people mentally so they fail physically. This book provides the tools to change those outcomes.

Step off the hamster
wheel of fitness frustration.

“The only thing better than Bornstein’s ability to explain nutrition and psychology is his sincere heart-and-soul desire to make sure you succeed once and for all.”

Jen Widerstrom

Former trainer on The Biggest Loser

“Most diets are bad for your mental health. Adam's approach will make you happier and healthier without sacrificing all the foods you love."

Cindy Crawford

"Adam is uniquely talented at seeing what the rest of us were staring at but somehow missed. You Can't Screw This Up is no different. He delivers an easy-to-read combination of principles and instructions for getting a grip on your relationship with food. It's a wonderful blend of science, experience, and practicality layered on top of his beloved writing style."

Dr. Andy Galpin

Professor and scientist of human performance

“Healthy living can feel like a game where you always lose. This book shows you how to win.”

Michael Easter

Author of The Comfort Crisis

*Donations to After School All Stars will be capped at 15,000 copies

The "You Can’t Screw This Up" Trainer Giveaway

Buy "You Can't Screw This Up," share it with your clients, and gain priceless credibility and trust.

Buy 5 copies and automatically receive

*After purchase, click the submission link below to qualify.

"Building Your Fitness Business Brand in 2023 & Beyond"   A digital mastermind featuring talks by Adam Bornstein, Luka Hocevar, Jen Widerstrom, Andrew Coates, Joel Jamison, and Jonathan Goodman

"Athlete For Life" program workshop ($147)

"How to Write Conditioning Programs" workshop ($147)

Digital copy of "Ignite the Fire" ($22.99)

Buy 5 copies and automatically receive

"Building Your Fitness Business in 2023 & Beyond" A digital mastermind featuring Adam Bornstein, Luka Hocevar, Jen Widerstrom, Andrew Coates, Joel Jamison, and Jonathan Goodman

"Athlete For Life" program workshop ($147)

"How to Write Conditioning Programs" workshop ($147)

“Ask me anything” Q&A on business growth and marketing, with the author, Adam Bornstein

Digital copy of "Ignite the Fire" ($22.99)

"Ask me anything" Q&A on growing your business, marketing, and standing out from the crowd with author Adam Bornstein

How to enter and win:

1. Purchase 5 copies of "You Can't Screw This Up" 

2. Submit your training philosophy in the submission link below

3. Include proof of purchase (see link below)

ORDER NOW

AVAILABLE ON:

Kindle, Audiobook, Hardcover, Audio CD

SUBMISSION LINK: To receive your bonuses, click this link to submit your receipt of purchase to qualify. Preorder bonuses apply to purchases from the retailers outlined above. YOU MUST SUBMIT PROOF OF PURCHASE TO RECEIVE THE BONUSES AND BE ENTERED TO WIN THE GRAND PRIZES. If you have any questions, email info@bornfitness.com.

You Can’t Screw This Up Trainer Giveaway

AVAILABLE ON:

Kindle, Audiobook, Hardcover, Audio CD

SUBMISSION LINK: Preorder bonuses apply to purchases from the retailers outlined above. Just click this link to submit your receipt of purchase to qualify. YOU MUST SUBMIT PROOF OF PURCHASE TO RECEIVE THE BONUSES. If you have any questions, email info@bornfitness.com.

Full CPPS scholarship from Joe DeFranco ($1,000)

1.5 Day Business Building Workshop at Vigor Ground Fitness and Performance ($1,000)

Featured spot in Arnold's Pump Club (500,000 readers) 

60-Day Fitness Business Accelerator ($1,500) and a 1-on-1 business consultation from Luka Hocevar ($750)

Access to the Online Trainer Academy ($1,599)

Buy 5 copies and Become The Pump Club's Next Top Trainer 

5 Winners Will Become "Pump Club" Trainers

How to enter and win:

1.5 Day Business Workshop at Vigor Ground Fitness and Performance ($1,000)

Buy 5 copies and Become The Pump Club's Next Top Trainer

60-Day Fitness Business Accelerator ($1,500) 

Access to the Online Trainer Academy ($1,599)

CPPS Full Scholarship with Joe DeFranco ($1,000)

1. Purchase 5 copies of the book

2. Submit your philosophy in the link below

3. Include proof of purchase (at link below)

Featured spot in Arnold's Pump Club (500,000 readers) 

Highlighted on Arnold's Instagram story (28 million followers

2 Grand Prize Winners will also receive: