Do I need to buy pricey supplements or meal plans?
Absolutely not. Our plan is meant to simplify your diet, not complicate it. Our approach reframes current habits into healthy ones you’ll follow for the long run. No expensive supplements needed.
Be The Trainer Featured In Front of Millions
What if 500,000 people read your advice and knew your name? What if Arnold Schwarzenegger -- the Arnold -- identified you as a top trainer? This is your chance to have a competitive advantage and stand out like never before.
Unlock incredible exposure
Be featured by Arnold Schwarzenegger
Learn from the best trainers to help you grow your business
Get thousands in bonuses
Arnold Schwarzenegger
“In addition to being one of the smartest people in nutrition I’ve met, Adam Bornstein is the perfect person to blaze a better path that provides a more direct, realistic, and effective way to improve your health and mindset and achieve your goals.”
YOU CAN'T SCREW THIS UP
YOU CAN'T SCREW THIS UP
BUY DIRECTLY FROM
Your purchase gives back. For every book sold, Adam will donate $1 to Arnold's After School All-Stars*
Science - backed
This new method of eating is backed by more than 100 studies
Real people, real results
500 people followed the plan, and lost 10 to 30 pounds
Lose weight
without restrictions
Enjoy takeout food, dessert, and even the occasional drink. It's designed for real life
The mind-body solution
Most diets break people mentally so they fail physically. This book provides the tools to change.
Step off the hamster
wheel of fitness frustration.
PERFECT FOR PEOPLE WHO ARE:
Tired of workout burnout and diet shame
Ready to ditch expensive supplements and marketing gimmicks
Excited for long-lasting health hacks and transformative results
Adam is uniquely talented at seeing what the rest of us were staring at but somehow missed. You Can't Screw This Up is no different. He delivers an easy-to-read combination of principles and instructions for getting a grip on your relationship with food. It's a wonderful blend of science, experience, and practicality layered on top of his beloved writing style.
Dr. Andy Galpin
Exercise Scientist
Meet Adam Bornstein
Adam Bornstein is a New York Times bestselling author who is rewriting the rules of nutrition and fitness. Bornstein is an award-winning journalist and the
founder of Born Fitness.
The former Men's Health fitness and
nutrition editor and editorial director of Livestrong.com has seen a lot of trends come and go, and then something became clear: diet plans are designed to make you screw up. He wants to change that with his latest book.
As an industry leader, he’s trusted by
Arnold Schwarzenegger, LeBron James,
Cindy Crawford, and many more.
Adam lives in Colorado with his
wife and two boys.
Absolutely not. Our plan is meant to simplify your diet, not complicate it. Our approach reframes current habits into healthy ones you’ll follow for the long run. No expensive supplements needed.
Our method has been tested and proven by 500 people. They were able to lose 10-30 pounds (and keep it off) within weeks.
Plus, they still indulged in their favorite takeout meals.
The short answer: not hard at all. Diet culture typically promotes complicated and restrictive methods that aren’t sustainable. They don’t work because they simply aren’t designed for real people who live real lives.
Our refreshing approach is easy to follow because it lets you enjoy the foods you love without the guilt!
Most diets focus on different "tribes" of eating, whether low-carb, low-fat, keto, Paleo, vegan, and others. But, research shows that ALL of these plans can be effective. It's not a question of what style of eating works -- it's about figuring out how to make it work for you. That means juggling stress, building habits, enjoying takeout, and knowing exactly what to do when life happens and you need an "easy button" for staying healthy.
Got questions about the book?
Not Your Average Diet Plan
This Is Your Opportunity To Help Your Clients And Stand Out From The Crowd
Connect, give back, and access your bonuses
Why This Book Exists
Terms and Conditions
Privacy Policy
The positive corner of the internet
No calorie-counting
No calorie-counting
Easy-to-follow and approachable plan
Easy-to-follow and approachable plan
Weight loss
without fad diets
Weight loss
without fad diets
Caters to all diets (vegan,
paleo, gluten-free, etc.)
Caters to all diets (vegan, paleo, gluten-free, etc.)
Trusted by legends like
Arnold and LeBron
Trusted by legends like Arnold and LeBron
Convenient,
cost-effective plan
Convenient,
cost-effective plan
YOU CAN'T
SCREW THIS UP
YOU CAN'T
SCREW THIS UP
ALL OTHER
DIET PLANS
The wellness industry is broken. Receive a bonus chapter from the book to see where we went wrong and how it can be fixed.
“In addition to being one of the smartest people
in nutrition I’ve met, Adam Bornstein is the
perfect person to blaze a better path that
provides a more direct, realistic, and effective
way to improve your health and mindset and achieve your goals.”
Be The Trainer Featured In Front of Millions
What if 500,000 people read your advice and knew your name? What if Arnold Schwarzenegger identified you as a top trainer? This is your chance to stand out like never before.
Connect, give back, and access your bonuses
Help your clients remove mental roadblocks and elevate your career
Got questions about the book?
Adam is uniquely talented at seeing what
the rest of us were staring at but somehow missed. You Can't Screw This Up is no different. He delivers an easy-to-read combination of principles and instructions
for getting a grip on your relationship with
food. It's a wonderful blend of science,
experience, and practicality layered on top
of his beloved writing style.
Meet Adam Bornstein
The Book That Will Help You Connect With Your Clients
ALL OTHER
DIET PLANS
Not Your Average Diet Plan
Adam Bornstein is a New York Times bestselling author who is rewriting the rules of nutrition and fitness. Bornstein is an award-winning journalist and the founder of Born Fitness.
The former Men's Health fitness and nutrition editor and editorial director of Livestrong.com has seen a lot of trends come and go, and then something became clear: diet plans are designed to make you screw up. He wants to change that with his latest book.
As an industry leader, he’s trusted by Arnold Schwarzenegger, LeBron James, Cindy Crawford, and many more.
Adam lives in Colorado with his wife and two boys.
Lose weight without restrictions
This new method of eating is
backed by more than
100 studies
Most diets break people mentally so they fail physically. This book provides the tools to change those outcomes.
Step off the hamster
wheel of fitness frustration.
*Donations to After School All Stars will be capped at 15,000 copies
The "You Can’t Screw This Up" Trainer Giveaway
Buy "You Can't Screw This Up," share it with your clients, and gain priceless credibility and trust.
Buy 5 copies and automatically receive
*After purchase, click the submission link below to qualify.
"Building Your Fitness Business Brand in 2023 & Beyond" A digital mastermind featuring talks by Adam Bornstein, Luka Hocevar, Jen Widerstrom, Andrew Coates, Joel Jamison, and Jonathan Goodman
"Athlete For Life" program workshop ($147)
"How to Write Conditioning Programs" workshop ($147)
Digital copy of "Ignite the Fire" ($22.99)
Buy 5 copies and automatically receive
"Building Your Fitness Business in 2023 & Beyond" A digital mastermind featuring Adam Bornstein, Luka Hocevar, Jen Widerstrom, Andrew Coates, Joel Jamison, and Jonathan Goodman
"Athlete For Life" program workshop ($147)
"How to Write Conditioning Programs" workshop ($147)
“Ask me anything” Q&A on business growth and marketing, with the author, Adam Bornstein
Digital copy of "Ignite the Fire" ($22.99)
"Ask me anything" Q&A on growing your business, marketing, and standing out from the crowd with author Adam Bornstein
How to enter and win:
1. Purchase 5 copies of "You Can't Screw This Up"
2. Submit your training philosophy in the submission link below
3. Include proof of purchase (see link below)
AVAILABLE ON:
Kindle, Audiobook, Hardcover, Audio CD
SUBMISSION LINK: To receive your bonuses, click this link to submit your receipt of purchase to qualify. Preorder bonuses apply to purchases from the retailers outlined above. YOU MUST SUBMIT PROOF OF PURCHASE TO RECEIVE THE BONUSES AND BE ENTERED TO WIN THE GRAND PRIZES. If you have any questions, email info@bornfitness.com.
You Can’t Screw This Up Trainer Giveaway
AVAILABLE ON:
Kindle, Audiobook, Hardcover, Audio CD
SUBMISSION LINK: Preorder bonuses apply to purchases from the retailers outlined above. Just click this link to submit your receipt of purchase to qualify. YOU MUST SUBMIT PROOF OF PURCHASE TO RECEIVE THE BONUSES. If you have any questions, email info@bornfitness.com.
Full CPPS scholarship from Joe DeFranco ($1,000)
1.5 Day Business Building Workshop at Vigor Ground Fitness and Performance ($1,000)
Featured spot in Arnold's Pump Club (500,000 readers)
60-Day Fitness Business Accelerator ($1,500) and a 1-on-1 business consultation from Luka Hocevar ($750)
Access to the Online Trainer Academy ($1,599)
Buy 5 copies and Become The Pump Club's Next Top Trainer
5 Winners Will Become "Pump Club" Trainers
How to enter and win:
1.5 Day Business Workshop at Vigor Ground Fitness and Performance ($1,000)
Buy 5 copies and Become The Pump Club's Next Top Trainer
60-Day Fitness Business Accelerator ($1,500)
Access to the Online Trainer Academy ($1,599)
CPPS Full Scholarship with Joe DeFranco ($1,000)
1. Purchase 5 copies of the book
2. Submit your philosophy in the link below
3. Include proof of purchase (at link below)
Featured spot in Arnold's Pump Club (500,000 readers)
Highlighted on Arnold's Instagram story (28 million followers
2 Grand Prize Winners will also receive: