"I'm telling all my patients to get this book ASAP!" -Dr. Danielle Belardo

LEAVE DIETING BEHIND

"I'm telling all my patients to get this book ASAP!" -Dr. Danielle Belardo

What If Healthy Eating Finally Felt Easy?

All diets make the same mistake. They cut out everything you love and make change unnecessarily difficult. New York Times bestselling author Adam Bornstein shares the science of why this doesn't work, and offers a way to eat foods you enjoy, so you can leave the stress, anxiety, and restrictive rules of dieting behind.

Enjoy your favorite take-out

Learn the "5 Tools" of eating

Ditch the shame and guilt

Build simple, unbreakable habits

AVAILABLE ON:

Kindle, Audiobook, Hardcover, Audio CD

GET THE BOOK

Arnold Schwarzenegger

“In addition to being one of the smartest people in nutrition I’ve met, Adam Bornstein is the perfect person to blaze a better path that provides a more direct, realistic, and effective way to improve your health and mindset and achieve your goals.”

YOU CAN'T SCREW THIS UP

YOU CAN'T SCREW THIS UP

BUY DIRECTLY FROM

Claim Your Bonuses  

Buy the book from your preferred bookseller, and email your receipt to info@bornfitness to receive bonuses that support a healthier lifestyle. 

Buy 1 copy and receive exclusive bonuses

*After purchase, submit your receipt to info@bornfitness.com.

"I Can’t Believe This Is Healthy” recipe guide ($20)

15% OFF Kreatures of Habit products

$30 OFF of ButcherBox sustainable proteins

Buy 1 copy and receive exclusive bonuses

"I Can’t Believe This Is Healthy” recipe guide ($20)

15% OFF Vitalura protein (Adam's preferred protein powder)

15% OFF Kreatures of Habit products

$30 OFF of ButcherBox sustainable
proteins

Bonus workout from Arnold Schwarzenegger

Bonus workout from Arnold Schwarzenegger

15% OFF Vitalura protein powder

ORDER TODAY

AVAILABLE ON:

Kindle, Audiobook, Hardcover, Audio CD

“The only thing better than Bornstein’s ability to explain nutrition and psychology is his sincere heart-and-soul desire to make sure you succeed once and for all.”

Jen Widerstrom

Former trainer on The Biggest Loser

“Most diets are bad for your mental health. Adam's approach will make you happier and healthier without sacrificing all the foods you love."

Cindy Crawford

"Adam is uniquely talented at seeing what the rest of us were staring at but somehow missed. You Can't Screw This Up is no different. He delivers an easy-to-read combination of principles and instructions for getting a grip on your relationship with food. It's a wonderful blend of science, experience, and practicality layered on top of his beloved writing style."

Dr. Andy Galpin

Professor and scientist of human performance

“Healthy living can feel like a game where you always lose. This book shows you how to win.”

Michael Easter

Author of The Comfort Crisis

Science - backed

This method of habit-based change is backed by more than 100 studies

Real people, real results

500 people followed the plan, enjoyed takeout 2-3 times per week, and lost 10-30 pounds

Lose weight 
without restrictions

Enjoy takeout food, dessert, and even the occasional drink. It's designed for real life

The Mind-Body Solution 

Most diets break people mentally so they fail physically. This book provides the tools to change.

Step off the hamster
wheel of fitness frustration.

PERFECT FOR PEOPLE WHO ARE:

Tired of workout burnout and diet shame

Ready to ditch expensive supplements and marketing gimmicks

Excited for long-lasting health hacks and transformative results

Adam is uniquely talented at seeing what the rest of us were staring at but somehow missed. You Can't Screw This Up is no different. He delivers an easy-to-read combination of principles and instructions for getting a grip on your relationship with food. It's a wonderful blend of science, experience, and practicality layered on top of his beloved writing style.

Dr. Andy Galpin

Exercise Scientist

Meet Adam Bornstein

Adam Bornstein is a New York Times bestselling author who is rewriting the rules of nutrition and fitness. Bornstein is an award-winning journalist and the 
founder of Born Fitness.

The former Men's Health fitness and 

nutrition editor and editorial director of Livestrong.com has seen a lot of trends come and go, and then something became clear: diet plans are designed to make you screw up. He wants to change that with his latest book.

As an industry leader, he’s trusted by 

Arnold Schwarzenegger, LeBron James, 
Cindy Crawford, and many more.

Adam lives in Colorado with his 

wife and two boys.

GET THE BOOK

Do I need to buy pricey supplements or meal plans?

Absolutely not. Our plan is meant to simplify your diet, not complicate it. Our approach reframes current habits into healthy ones you’ll follow for the long run. No expensive supplements needed.

What type of results can I expect?

Our method has been tested and proven by 500 people. They were able to lose 10-30 pounds (and keep it off) within weeks.

Plus, they still indulged in their favorite takeout meals.

How hard is it to follow?

The short answer: not hard at all. Diet culture typically promotes complicated and restrictive methods that aren’t sustainable. They don’t work because they simply aren’t designed for real people who live real lives.

Our refreshing approach is easy to follow because it lets you enjoy the foods you love without the guilt!

How is this different from other diet books

Most diets focus on different "tribes" of eating, whether low-carb, low-fat, keto, Paleo, vegan, and others. But, research shows that ALL of these plans can be effective. It's not a question of what style of eating works -- it's about figuring out how to make it work for you. That means juggling stress, building habits, enjoying takeout, and knowing exactly what to do when life happens and you need an "easy button" for staying healthy.

Got questions?

Leave Short-Term, Frustrating Diets Behind

You’re one book away from the healthiest version of yourself

Transform your lifestyle for the long run
without sacrificing what you love.

GET THE BOOK

Why This Book Exists

Terms and Conditions

Privacy Policy

The positive corner of the internet

No calorie-counting or extreme restriction

No calorie-counting or extreme restriction

Easy-to-follow and approachable plan

Easy-to-follow and approachable plan

Takeout options from the top-50 restaurants

Takeout options from the top-50 restaurants

Caters to all diets (vegan,
paleo, gluten-free, etc.)

Caters to all diets (vegan, paleo, gluten-free, etc.)

Trusted by legends like
Arnold and LeBron

Trusted by legends like Arnold and LeBron

Convenient,
cost-effective plan

Convenient,
cost-effective plan

YOU CAN'T
SCREW THIS UP

YOU CAN'T
SCREW THIS UP

ALL OTHER
DIET PLANS

The wellness industry is broken. Receive a bonus chapter from the book to see where we went wrong and how it can be fixed.

“In addition to being one of the smartest people 
in nutrition I’ve met, Adam Bornstein is the
 perfect person to blaze a better path that
 provides a more direct, realistic, and effective 
way to improve your health and mindset and achieve your goals.”

AVAILABLE ON:

What If Healthy Eating Finally Felt Easy?

All diets make the same mistake. They cut out everything you love and make change unnecessarily difficult. New York Times bestselling author Adam Bornstein shares the science of why this doesn't work, and offers a way to eat foods you enjoy, so you can leave the stress, anxiety, and restrictive rules of dieting behind.

Claim Your Bonuses

AVAILABLE ON:

Kindle, Audiobook, Hardcover, Audio CD

Transform your lifestyle for the long run
without sacrificing what you love.

You’re one book away from the healthiest version of yourself

Got questions?

Adam is uniquely talented at seeing what 
the rest of us were staring at but somehow missed. You Can't Screw This Up is no different. He delivers an easy-to-read combination of principles and instructions 
for getting a grip on your relationship with 
food. It's a wonderful blend of science, 
experience, and practicality layered on top 
of his beloved writing style.

Meet Adam Bornstein

A Healthier Life Does Not Require Extreme Sacrifice

ALL OTHER
DIET PLANS

Leave Short-term, Frustrating Diets Behind

Adam Bornstein is a New York Times bestselling author who is rewriting the rules of nutrition and fitness. Bornstein is an award-winning journalist and the founder of Born Fitness.

The former Men's Health fitness and nutrition editor and editorial director of Livestrong.com has seen a lot of trends come and go, and then something became clear: diet plans are designed to make you screw up. He wants to change that with his latest book.

As an industry leader, he’s trusted by Arnold Schwarzenegger, LeBron James, Cindy Crawford, and many more.

Adam lives in Colorado with his wife and two boys.

Lose weight without restrictions

This new method of eating is 
 backed by more than 
100 studies

Most diets break people mentally so they fail physically. This book provides the tools to change.

A Healthier Life Does Not Require Extreme Sacrifice 

“The only thing better than Bornstein’s ability to explain nutrition and psychology is his sincere heart-and-soul desire to make sure you succeed once and for all.”

Jen Widerstrom

Former trainer on The Biggest Loser

“Most diets are bad for your mental health. Adam's approach will make you happier and healthier without sacrificing all the foods you love."

Cindy Crawford

"Adam is uniquely talented at seeing what the rest of us were staring at but somehow missed. You Can't Screw This Up is no different. He delivers an easy-to-read combination of principles and instructions for getting a grip on your relationship with food. It's a wonderful blend of science, experience, and practicality layered on top of his beloved writing style."

Dr. Andy Galpin

Professor and scientist of human performance

“Healthy living can feel like a game where you always lose. This book shows you how to win.”

Michael Easter

Author of The Comfort Crisis

*Donations to After School All Stars will be capped at 15,000 copies

INTERNATIONAL: CHECK ONLINE RETAILERS OR AMAZON

INTERNATIONAL: CHECK LOCAL RETAILERS OR AMAZON